Free URL Slug
Generator
Convert any text into a clean, SEO-friendly URL slug — instantly.
What Is a URL Slug and Why Does It Matter?
A URL slug is the human-readable part of a web address that identifies a specific page. For example, in example.com/blog/best-running-shoes, the slug is "best-running-shoes".
Clean URL slugs improve SEO by making it clear to both search engines and users what a page is about. They also look better when shared on social media, in emails, and in messaging apps — increasing the likelihood of clicks.
URL Slug Best Practices for SEO
How to Use This Free Slug Generator
Paste your text
Enter any text — a blog title, heading, product name, or page title. The slug generates live as you type.
Customize options
Choose your separator (hyphen or underscore) and optionally set a maximum character length for the slug.
Copy your slug
Click the copy button to grab your clean, SEO-friendly slug and paste it into your CMS or code.
Frequently Asked Questions
A URL slug is the part of a web address that comes after the domain name and identifies a specific page. For example, in rillow.ai/tools/slug-generator, the slug is 'tools/slug-generator'. Good slugs are short, descriptive, and use hyphens to separate words.
Always use hyphens (-) rather than underscores (_). Google treats hyphens as word separators but treats underscores as word joiners. So 'keyword-research' is read as two words, while 'keyword_research' is read as one. Hyphens are the SEO standard.
Keep slugs under 60 characters. Shorter slugs are easier to read, share, and remember. Include your target keyword but remove unnecessary filler words like 'the', 'and', 'a', etc.
Yes — URL slugs are a minor ranking factor. Google uses the words in your URL to understand page content. Clean, keyword-rich slugs also improve click-through rates because searchers can see what the page is about before clicking.
Yes — completely free with no signup required. Paste any text and get a clean, SEO-friendly URL slug instantly.